Before someone reads a caption or clicks a link, they’ve already formed an impression.Your color palette, typography, and imagery have spoken for you, quietly, but clearly. That’s the power of a visual brand identity. It’s not just about decoration; it’s about creating recognition, emotion, and alignment — all before a single word is read. Colour, emotion you can see. Color is often the first cue people respond to.It communicates tone faster than text ever could — calm, bold